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Article : Hip Hop Music Videos - Meet the Film Festival

By Margaret Sang

In Radio, What is Commercially heard is not what is Culturally happening. You can guarantee the same logic applies to music videos. The music video industry is controlled by the major distributors of music. The marketing systems that are in place force commercial products ahead of the underground artists’ work right into the hands of the consumer. How do you compete with that?

Jesse Russell Brooks is the director of an underground music video commissioned by Change Everything Music in Los Angeles, CA. Once he was on board in July 2004, the small label stuck Brooks with that exact same problem to solve.

Underground Hip Hop artists have very little money compared to the commercial giants. The standard approach for many underground Hip Hop artists is to immediately distribute a music video on the internet through venues such as Ifilm.com or often to various public access shows in America. Independent agents such as The CVC Report or Royal 'D' Visual Marketing can distribute for your group or label and also help you try to place a music video on network TV for about $10,000. A small price to pay for the possibility of commercial notoriety.

This article is about a film-maker who exploited an arena that would develop the value of a Hip Hop music video over the underground competition, without competing with the commercial giants. “The power of the music video has been diminished for underground artists by the commercial industry. The consumer has become too savvy to rally around a public access music show in conjunction with one or two local radio interviews and or a club performance. In my mind, there was a piece of the puzzle missing. A modern day promotional tool that would augment the value of underground Hip Hop marketing.” Jesse explained.


13 May 2005 by xylene
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Article : Hip hop clothing : women, style, and the changing times

Hip hop clothing : women, style, and the changing times

By Amy Finley

Women's hip hop and urban apparel has never had so much to offer. Today there are more colors, varieties, labels, and styles than ever before in hip hop clothing. Women can choose just what they want to express their personal vibe.

Since its inception, style with an edge has always been a part of hip hop clothing. Women today, however, can choose from even more clothing choices by the growing range of shades and changing logo styles. According to herbanstylz.com, the latest trends in urban wear are more understated apparel – offering choices in chic hip hop clothing womens lines in everything from sportswear to office attire, cabbie hats to handbags.

What does your hip hop clothing say?

One reason hip hop clothing is so appealing to many women is because the choices in hip hop clothes today make it easy to express their individuality and personal expressions. From sporty Rocawear sets and Baby Phat t-shirts to sexy J-Lo miniskirts, a woman can create her own personal style in hip hop clothing. Women have many different sides, and the different faces of urban wear today let them show them all.

You can find everything from loud, bright jersey dresses and animal print halters to soft and sexy low rise cords and understated mesh tops in neutral colors in hip hop clothing. Women have a choice to be playful, serious, sexy, or demure in their hip hop clothes.

Hip hop Clothing: women and sensuality

Another reason for the continuing success and expansion of women's urban clothing lines is that many styles accentuate the sensuality of the female body in hip hop clothing. Women are beautiful in their unique form. Low rise jeans, hip hugging mini-skirts, and snug t-shirts all celebrate the curves of a woman's body. When you wear clothing that celebrates what is uniquely you, you can't help but feel good.


13 May 2005 by xylene
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